Microsoft Tag

Luna Development, the company that brought North America QR Codes, now offers Microsoft Tag solutions.

Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment. From your mobile phone, simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more! All you need to do is download the free Tag reader on your web enabled camera phone and when you see a Tag, snap or scan it to interact with the world around you in new ways!

Microsoft Tag will soon be appearing on real estate signage and listings across North America.

While it is true that TAGs, much like QR Codes¸ Datamatrix and a host of others, are 2 dimensional bar codes, what they really represent are connections between physical objects and the digital world.

Since the origin of cuneiform in ancient Babylon, man has been both the progenitor and interpreter of written words. For 5,000 years reading has been an advantage; a key to success and prosperity and completely dependent on an individual's ability to interpret written words.

Look around. We write on everything around us - so much so we barely notice until we need detail. Then the human mind is required to interpret written symbols and take appropriate action depending on whatever activity is at hand. Until now.

TAGs are not readable by humans. They cannot be interpreted by people and they cannot be stored away in our memories. However, they can be read by electronic devices like the 3 billion mobile phones on the planet. And since those phones can connect to services like translation, that means that all 3 billion people can interpret a TAG. And that changes everything...